Swarovski

For the first time in history, SWAROVSKI has applied ideal diamond-cut standards to zirconia resulting in an incomparable ability to convey the same intensity, radiance and luster as diamonds. SWAROVSKI's Pure Brilliance Cut makes Zirconia the finest diamond simulant on the market. The Round Pure Brilliance Cut offers the same brightness as a Tolkowsky ideal cut, recognized as the world’s most perfect diamond cut. It is indeed the only zirconia to be cut in accordance with the cutting parameters stated by the GIA as being ideal for diamonds.